Bet365 Review

Table of Contents


We hope our bet365 betting review answers any questions you may have before opening an online account with them, as the market leader they certainly have plenty of reviews or tutorials online, and we hope ours adds can help you make the right decision on whether to sign up for an account.

All the views from this review are from our own personal experience.

Market Leader

In recent years, bet365 have dominated the betting market with sleek advertising campaigns and their brand being posted on billboards at almost every top-level football match. Let us look into the market leader in a bit more depth and have a look at some of their famous promotions for new and existing customers.

Bet365 History

At the start of the century, Denise Coates took a gamble, she took on a £15 million load from RBS, hedged against her father’s high street bookmaker chain and started the online only bookmaker – bet365. In 2001 the website was launched and in just over 20 years, Bet365 has transformed the online betting industry. The high street chain sold off all their premises to Coral in 2005 and solely concentrated on the online side of the business.

With the focus being on their online operations, bet365 were able to develop the technology which today sees an operating turnover of over £2.981 (figures from 2019 – Wikipedia) and hire just over 4635 staff in their headquarters located in Stoke.

In 2020, bet365 won the Sportsbook of the Year award at the SBC Awards. They are not only recognised as the best by the industry, but players can also not praise them enough with new features being added regularly such as the bet builder which we will talk more about further down.

How to open an account at bet365

To open an account at bet365 you will need to visit the landing page – click here.  #ad

Click the button – Join Now.

Proceed to fill out your details.

Top tip – There is only one sign up offer, you do not need a bonus code. This section is only there to show who referred the user to them!

Top tip two – We recommend using decimal odds, they are much easier to use and less complicated than fractional odds. We have a guide here on how to convert them.

Once you have opened an account, follow our setting up a betting account guide to aid you with the best user preferences.


Once your identity is confirmed, which is part of the gambling commissions rules and regulations, the withdrawal process from bet365 is swift and without issue. We placed a deposit by debit card and withdrew using the same method, however there are plenty of other options available.

Having a look on their website you can deposit by Paypal, Google Pay, Apple Pay, e-wallets and even by cheque! You can scroll to the bottom of their welcome offer page to find out the full deposit and withdrawal methods.

Customer Service

Mostly, you only really want to contact a bookies customer service department when you are having issues and if they do not respond quickly or to your satisfaction, then that can be a deal breaker. Not being able to make a deposit or place a bet before the event kicks off could be a real irritation.

Bet365 understand this, they do not want to cause a delay and for customers to use alternative bookmakers so they have a live chat option for instant answers, you can call their customer service number or email them if you are not in a rush. Looking a bit deeper and you can even send them a letter in the post, but I cannot see too many people taking up that option if they cannot log into their account.

We tested out their live chat function and were passed to a customer support agent within 30 seconds, the agent was helpful and polite and certainly made the extra effort to help.

Bet365 interface

You can tell that many years of being the market leader in the online betting industry has moulded the way the interface looks; it is extremely sleek with colours that do not strain your eyes. All the sports and markets are laid out in a way that is not overbearing and even as a beginner.

Markets Covered

If you navigate to the homepage the markets covered are listed on the left. Yes, the list is extensive. So, if you want to place a bet on the E-sports market, MMA or Badminton, then you can!

They offer the usual mainstream sports such as Football, Tennis, Cricket, Snooker, Golf, Horseracing, American Football, Boxing and Greyhounds.

But you can also bet on the less mainstream sports like futsal, cycling or Gaelic sports.

We are impressed with the array of bets that can be placed, whether you want to bet on the Asian Handicaps or the 1×2 market, the option is there.

Bet365 features

We can honestly say that there is not a bookmaker out there that rivals bet365 with their features on offer. Long gone are the days where you just place a bet and leave it to settle. Live streaming, in-play betting, bet builder are toname just a few.

Bet Builder

Another great feature added by bet365 is the bet builder feature, here you can have the option to pick a multitude of selections within one event to build up your own bet. Many bookmakers have since adopted this feature, however bet365 started it and give you instant odds.

Cash Out Betting

With the emergence of in-play betting came the option to cash out your bet, this feature allows you to settle your bet before the event has finished. We have a full guide on cash out betting which explores the best times to cash out your bet.

Live Streaming

Most online bookmakers will have a live streaming platform and allow you to watch sporting events that you place a bet on. It is a standard feature and more or less expected.

Bet365 are no different, they have a live streaming platform where you can legally watch live sport.

Well, they are vastly different from other bookies, as the selection of sports that can be streamed is unrivalled. You can watch pretty much any sport at a click of a button. Live stats are shown next to the stream as well as in-play bets that can be placed. They advertise over 200,000 live events are streamed each year, yes 200,000!

The only issue is that certain sports have licensing agreements, so if you are based in the UK you cannot watch premier league football matches on the platform. However, you can watch European matches such as German Bundesliga, Spanish La Liga and Italian Serie A.

Many of the sports that are available for live streaming are not shown on normal TV or even paid subscription TV.

You can watch live sport on your mobile, tablet or desktop including Soccer, Tennis and Basketball. All you need is a funded account or to have placed a bet in the last 24 hours to qualify.

In-play Betting

The last five to ten years has seen a huge increase of in-play betting. Being able to place bets once the football has started is a huge draw for punters. Bet365 have led the way in-play betting is consumed with the live stats and live streaming available. Their homepage is clearly geared towards getting users to click on the in-play button in the middle of the screen. And yes, it works. We were amazed by the in-play offering, never have we seen so many different markets offered during to bet on in-play.

Responsible Gambling

Setting up a deposit limit is now mandatory at every online bookmaker and bet365 also have reality checks, time out options and a section to see your activity. Taking responsible gambling is extremely important and bet365 take it seriously.

Mobile App and Mobile Site

Google themselves have advised that the majority of their traffic is on mobile devices, online bookmakers have had to adapt. Mobile websites and mobile apps have to be equally as good as the desktop site, or in fact better.

The bet365 app and mobile site are just as good as the desktop. We found the app easy to use and when you select your favourite markets, then getting to the right section takes no time at all.

Is your money safe at bet365?

Bet365 have a license with the Gambling Commission which includes the medium protection level. This basically means your funds are protected if they go bust. Some bookmakers have no protection, and this is quite concerning for a customers point of view, however your money is safe at bet365.

Bet365 Bonus Code

If you are signing up to bet365 as a new customer, for their sportsbook, you do not need a bonus code. There is an option on the sign-up form as this is for them to track who referred the new customer.

For many years bet365 have only had one sign up bonus and do not offer out alternatives.

Reasons to not use bet365

We must balance out this review as there are reason not to use bet365 if you feel like you are in one of these categories.

Sharp punters will get limited, this is not just the case at bet365 but at all bookmakers.

Bonus “abusers” will get bonus banned and limited. They would class someone as a bonus abuser who does matched betting or just bets using the bonuses on offer.

To Summarise

There is a reason that bet365 dominates the online betting market, to put it simply they have the best platform with the best selection of markets and competitive odds.

When looking for a bookmaker to bet with, you must think to yourself, can I get better elsewhere?

And we do not think you can.

If you want to place bets with good odds on extensive markets with great promotions, then bet365 is the bookmaker for you.

Advertising Disclosure – To aid us in keeping this site running as a free service, bookmakers pay us a commission for referring customers. Our reviews are not biased by this and we only promote top rated bookmakers that we use ourselves.


Open Account Offer
Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Open Account Offer
Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Advertising Disclosure – To aid us in keeping this site running as a free service, bookmakers pay us a commission for referring customers. We only promote bookmakers that we use ourselves.

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